{"id":5408,"date":"2013-07-01T02:47:02","date_gmt":"2013-07-01T02:47:02","guid":{"rendered":"https:\/\/jeffparadiso.com\/workportfolio\/?page_id=5408"},"modified":"2020-08-05T14:28:25","modified_gmt":"2020-08-05T14:28:25","slug":"home","status":"publish","type":"page","link":"https:\/\/jeffparadiso.com\/workportfolio\/","title":{"rendered":"Approach"},"content":{"rendered":"<h2 style=\"text-align: center;\"><span style=\"color: #999999;\">My Approach<\/span><\/h2>\n<nav class='content_menu' style='background-color: #262626;'><div class='back_outer'><div class='back'><a href='#'>&nbsp;<\/a><\/div><\/div><div class='nav_select_menu clearfix'><div class='nav_select_button'><\/div><\/div><\/nav>\n<section class='content_section  in_menu' data-title='Intro' id='1' style='background-color:#f1f1f1;'>\n<div class=\"three_columns clearfix\"><div class=\"column1\"><div class=\"column_inner\">\n<ul style=\"list-style-type: none; padding: 0; margin: 0;\">\n<li style=\"text-align: right; list-style-type: none; padding: 0; margin: 0;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/objectiveTop1.png\" alt=\"Objective\" width=\"313\" height=\"179\"><br \/>\nObjective: develop a portable food. A plain donut is portable and satisfies hunger, but may go unnoticed and not yield demand.<\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"column2\"><div class=\"column_inner\">\n<ul style=\"list-style-type: none; padding: 0; margin: 0;\">\n<li style=\"text-align: left; list-style-type: none; padding: 0; margin: 0;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/subjectiveFrost.png\" alt=\"Subjective\" width=\"313\" height=\"179\"><br \/>\nWithout a targeted enhancement, simply meeting the objective will not spur interest. Thus, frosting is added to the plain donut.<\/li>\n<\/ul>\n<\/div><\/div>\n<div class=\"column3\"><div class=\"column_inner\">\n<ul style=\"list-style-type: none; padding: 0; margin: 0;\">\n<li style=\"text-align: center; list-style-type: none; padding: 0;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"margin-top: -20px; margin-bottom: 5px;\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/objectiveTop.png\" alt=\"Objective and Subjective\" width=\"313\" height=\"179\"><\/li>\n<li style=\"text-align: right; list-style-type: none;\">\n<h4 style=\"text-align: left; font-weight: 200; line-height: 30px;\">Something special happens when you put the two together. This is where I excel.<\/h4>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/section>\n<section class='content_section  in_menu' data-title='The OBJECTIVE' id='2' style='background-color:#4c4c4c;'>\n<h2 style=\"text-align: center;\"><span style=\"color: #f1f1f1;\">The OBJECTIVE<\/span><\/h2>\n<div class=\"two_columns_50_50 clearfix\"><div class=\"column1\"><div class=\"column_inner\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5715 alignright\" style=\"padding-right: 30px;\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/objectiveSpecBig.png\" alt=\"objectiveSpecBig\" width=\"332\" height=\"272\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/objectiveSpecBig.png 332w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/objectiveSpecBig-300x245.png 300w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><\/p>\n<\/div><\/div>\n<div class=\"column2\"><div class=\"column_inner\">\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #c0c0c0;\">Have you ever seen a 2-foot doughnut fit in one hand?<br \/>\n<\/span><\/h4>\n<div style=\"width: 390px; line-height: 30px;\">\n<p><span style=\"color: #c0c0c0;\"><span style=\"color: #c0c0c0;\">Consider your objectives first. A doughnut is a one-handed experience. A 2-foot doughnut will not meet the objective no matter how much frosting you apply. Get the requirements, document them, and then apply the subjective.<\/span><\/span><\/p>\n<\/div>\n<\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<div style=\"margin-top:14px;margin-bottom:10px;height:1px;\" class=\"separator transparent  \"><\/div>\n<\/section>\n<div style=\"margin-top:0px;margin-bottom:0px;background-color: #f1f1f1;\" class=\"separator pattern  \"><\/div>\n<section class='content_section  in_menu' data-title='the SUBJECTIVE' id='3' style='background-color:#F1F1F1;'>\n<div style=\"max-width: 900px; text-align: center; margin-left: auto; margin-right: auto;\">\n<h2 style=\"text-align: center;\">The SUBJECTIVE<\/h2>\n<h4 style=\"text-align: center; margin-top: -15px;\"><span style=\"color: #4c4c4c;\">The right amount of frosting<\/span><\/h4>\n<p>&nbsp;<\/p>\n<div class=\"two_columns_50_50 clearfix\"><div class=\"column1\"><div class=\"column_inner\">\n<div class=\"two_columns_33_66 clearfix\"><div class=\"column1\"><div class=\"column_inner\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5757 aligncenter\" style=\"margin-top: -20px; margin-bottom: -20px;\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/frostingNeedMore.png\" alt=\"frostingNeedMore\" width=\"149\" height=\"145\"><\/p>\n<\/div><\/div>\n<div class=\"column2\"><div class=\"column_inner\">\n<h2 style=\"font-weight: 200; vertical-align: middle; text-align: left;\"><span style=\"color: #999999;\">Too little?<br \/>\n<\/span><\/h2>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<div class=\"column2\"><div class=\"column_inner\">\n<div class=\"two_columns_33_66 clearfix\"><div class=\"column1\"><div class=\"column_inner\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5759 aligncenter\" style=\"margin-top: -20px; margin-bottom: -20px;\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/frostongtomuch.png\" alt=\"frostongtomuch\" width=\"149\" height=\"145\"><\/p>\n<\/div><\/div>\n<div class=\"column2\"><div class=\"column_inner\">\n<h2 style=\"font-weight: 200; vertical-align: middle; text-align: left;\"><span style=\"color: #999999;\">Too much?<\/span><\/h2>\n<\/div><\/div><\/div> <\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"two_columns_25_75 clearfix\"><div class=\"column1\"><div class=\"column_inner\">\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5765 aligncenter\" style=\"margin-top: -50px; margin-bottom: -50px;\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/theDoughnut.png\" alt=\"theDoughnut\" width=\"170\" height=\"171\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/theDoughnut.png 170w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/theDoughnut-150x150.png 150w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<div class=\"column2\"><div class=\"column_inner\">\n<h3 style=\"font-weight: 200; vertical-align: middle; text-align: left; line-height: 40px;\">Designing requires refinement until it reaches the optimal point\u2014a balance between familiar and unique.<\/h3>\n<\/div><\/div><\/div>\n<\/div>\n<\/section>\n<section class='content_section  in_menu' data-title='TEST IT' id='4' style='background-color:#4c4c4c;'>\n<div style=\"max-width: 900px; text-align: center; margin-left: auto; margin-right: auto;\">\n<h2 style=\"text-align: center;\"><span style=\"color: #c0c0c0;\">Objectively TEST the Subjective.<\/span><\/h2>\n<div class=\"two_columns_50_50 clearfix\"><div class=\"column1\"><div class=\"column_inner\">\n<p><a href=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/testingColorLight.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5801 alignright\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/testingColorLight.png\" alt=\"testingColorLight\" width=\"343\" height=\"192\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/testingColorLight.png 343w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/testingColorLight-300x167.png 300w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/a><\/p>\n<\/div><\/div>\n<div class=\"column2\"><div class=\"column_inner\">\n<p style=\"text-align: left;\"><span style=\"color: #c0c0c0;\"> A designer and the development team must leave their preferences out of the equation. We must set aside own biases and discover the preferences of the end-users. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #c0c0c0;\">Smart Questions = Useful Answers<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #c0c0c0;\">Insightful questions yield targeted answers. Knowing a client\u2019s favorite color is not useful; know their favorite frosting color is. <\/span><\/p>\n<\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/section>\n<div style=\"margin-top:0px;margin-bottom:0px;background-color: #f1f1f1;\" class=\"separator pattern  \"><\/div>\n<section class='content_section  in_menu' data-title='RESULTS' id='6' style='background-color:#f1f1f1;'>\n<h2 style=\"text-align: center;\">RESULTS<\/h2>\n<h6 style=\"text-align: center;\">Repeat all the above for best outcome.<\/h6>\n<p><a href=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/alotOfDoughnutsBig-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6087 aligncenter\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/alotOfDoughnutsBig-2.png\" alt=\"\" width=\"800\" height=\"189\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/alotOfDoughnutsBig-2.png 800w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/alotOfDoughnutsBig-2-300x71.png 300w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/alotOfDoughnutsBig-2-768x181.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<div class='projects_holder_outer'><div class='projects_holder projects_type1 v5'>\n<article class='mix uiux webrias '><div class='image'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/mix-platform\/'><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/mixAppsquare.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/mixAppsquare.jpg 230w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/mixAppsquare-150x150.jpg 150w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a><\/div><div class='hover'><div class='hover_inner'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/mix-platform\/' class='hover_inner_link'><div class='hover_inner_link_text_holder'><h4 class='portfolio_title'>Mix Platform<\/h4><p>UI\/UX, Web\/RIAs<\/p><\/div><\/a><\/div><\/div><\/article>\n<article class='mix branding uiux '><div class='image'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/mix-beta-launch-page\/'><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/MIXBETAPAGE-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/MIXBETAPAGE-1.jpg 230w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/MIXBETAPAGE-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a><\/div><div class='hover'><div class='hover_inner'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/mix-beta-launch-page\/' class='hover_inner_link'><div class='hover_inner_link_text_holder'><h4 class='portfolio_title'>Mix Beta launch page<\/h4><p>Branding, UI\/UX<\/p><\/div><\/a><\/div><\/div><\/article>\n<article class='mix mobile uiux webrias '><div class='image'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/nuance-dragon-drive-innovation-showcase\/'><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/ddiscbox.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/ddiscbox.jpg 230w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/ddiscbox-150x150.jpg 150w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a><\/div><div class='hover'><div class='hover_inner'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/nuance-dragon-drive-innovation-showcase\/' class='hover_inner_link'><div class='hover_inner_link_text_holder'><h4 class='portfolio_title'>Nuance Dragon Drive Innovation Showcase<\/h4><p>Mobile, UI\/UX, Web\/RIAs<\/p><\/div><\/a><\/div><\/div><\/article>\n<article class='mix branding mobile uiux '><div class='image'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/mobile-apps-design-and-development\/'><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/encryptaPicSm-e1422136520556.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/encryptaPicSm-e1422136520556.jpg 230w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/encryptaPicSm-e1422136520556-150x150.jpg 150w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a><\/div><div class='hover'><div class='hover_inner'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/mobile-apps-design-and-development\/' class='hover_inner_link'><div class='hover_inner_link_text_holder'><h4 class='portfolio_title'>Mobile Apps Design and Development.<\/h4><p>Branding, Mobile, UI\/UX<\/p><\/div><\/a><\/div><\/div><\/article>\n<article class='mix uiux webrias '><div class='image'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/app-studio-8\/'><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/AppStudioBox3.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/AppStudioBox3.jpg 230w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2018\/10\/AppStudioBox3-150x150.jpg 150w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a><\/div><div class='hover'><div class='hover_inner'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/app-studio-8\/' class='hover_inner_link'><div class='hover_inner_link_text_holder'><h4 class='portfolio_title'>App Studio 8<\/h4><p>UI\/UX, Web\/RIAs<\/p><\/div><\/a><\/div><\/div><\/article>\n<article class='mix uiux '><div class='image'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/quick-start-guide-to-uxui-for-the-mobile-app-developer\/'><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/10\/uxVideoplay-e1422136459759.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" \/><\/a><\/div><div class='hover'><div class='hover_inner'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/quick-start-guide-to-uxui-for-the-mobile-app-developer\/' class='hover_inner_link'><div class='hover_inner_link_text_holder'><h4 class='portfolio_title'>Quick Start Guide to UI\/UX for the Mobile App Developer<\/h4><p>UI\/UX<\/p><\/div><\/a><\/div><\/div><\/article>\n<article class='mix uiux webrias '><div class='image'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/my-psych-track-web-application\/'><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2015\/01\/mptHome2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2015\/01\/mptHome2.jpg 230w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2015\/01\/mptHome2-150x150.jpg 150w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a><\/div><div class='hover'><div class='hover_inner'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/my-psych-track-web-application\/' class='hover_inner_link'><div class='hover_inner_link_text_holder'><h4 class='portfolio_title'>My Psych Track Web Application<\/h4><p>UI\/UX, Web\/RIAs<\/p><\/div><\/a><\/div><\/div><\/article>\n<article class='mix uiux webrias '><div class='image'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/application-portal-platform-design\/'><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2015\/01\/appPortIcon.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2015\/01\/appPortIcon.jpg 230w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2015\/01\/appPortIcon-150x150.jpg 150w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a><\/div><div class='hover'><div class='hover_inner'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/application-portal-platform-design\/' class='hover_inner_link'><div class='hover_inner_link_text_holder'><h4 class='portfolio_title'>Application Portal<\/h4><p>UI\/UX, Web\/RIAs<\/p><\/div><\/a><\/div><\/div><\/article>\n<article class='mix branding '><div class='image'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/akula-marketecture\/'><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/AkulaMarkPI.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/AkulaMarkPI.jpg 230w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/AkulaMarkPI-150x150.jpg 150w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a><\/div><div class='hover'><div class='hover_inner'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/akula-marketecture\/' class='hover_inner_link'><div class='hover_inner_link_text_holder'><h4 class='portfolio_title'>Akula Marketecture<\/h4><p>Branding<\/p><\/div><\/a><\/div><\/div><\/article>\n<article class='mix branding uiux webrias '><div class='image'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/verivo-rebranding-and-website-design\/'><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/VerivoWebPI.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/VerivoWebPI.jpg 230w, https:\/\/jeffparadiso.com\/workportfolio\/wp-content\/uploads\/2013\/07\/VerivoWebPI-150x150.jpg 150w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a><\/div><div class='hover'><div class='hover_inner'><a href='https:\/\/jeffparadiso.com\/workportfolio\/portfolio_page\/verivo-rebranding-and-website-design\/' class='hover_inner_link'><div class='hover_inner_link_text_holder'><h4 class='portfolio_title'>Verivo Rebranding and Website Design<\/h4><p>Branding, UI\/UX, Web\/RIAs<\/p><\/div><\/a><\/div><\/div><\/article>\n<div class=\"filler\"><\/div><div class=\"filler\"><\/div><div class=\"filler\"><\/div><div class=\"filler\"><\/div><div class=\"filler\"><\/div>\n<\/div><\/div><\/section>\n<section class='content_section  in_menu' data-title='About' id='8' style='background-color:#4c4c4c;'>\n<h2 style=\"text-align: center;\"><\/h2>\n<div class=\"three_columns clearfix\"><div class=\"column1\"><div class=\"column_inner\">\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: right; margin-right: 30px;\"><span style=\"color: #999999;\">Professional<br \/>\nSummary<\/span><\/h2>\n<\/div><\/div>\n<div class=\"column2\"><div class=\"column_inner\">\n<p><span style=\"color: #c0c0c0;\">18+ years experience involving: UI, UX, print design, front-end development, web design and development, Flash programming, building RIAs, and the design, development and marketing of my own mobile apps that are available in the iTunes App Store. It is this diverse and multi-disciplined background that embodies my approach to project development:<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n<div class=\"column3\"><div class=\"column_inner\">\n<ul style=\"color: #fff;\">\n<li><span style=\"color: #c0c0c0;\">Find front-end solutions that overcome technical limitations and meet the end users\u2019 needs.<\/span><\/li>\n<li><span style=\"color: #c0c0c0;\">Deliver projects that are on schedule and within scope, consistently<\/span><\/li>\n<li><span style=\"color: #c0c0c0;\">Build strong design teams that span different disciplines.<\/span><\/li>\n<li><span style=\"color: #c0c0c0;\">Bridge the gaps across design, development, and business requirements.<\/span><\/li>\n<li><span style=\"color: #c0c0c0;\">Excel as an interaction design thought-leader &amp; passionate user-evangelist.<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: right;\"><strong><span style=\"color: #ff0000;\"><a title=\"Resume\" href=\"https:\/\/jeffparadiso.com\/workportfolio\/resume\/\"><span style=\"color: #ff0000;\">Read More&nbsp;\u00bb<\/span><\/a><\/span><\/strong><\/h4>\n<\/div><\/div><\/div>\n<\/section>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My Approach &nbsp; &nbsp; &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-5408","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jeffparadiso.com\/workportfolio\/wp-json\/wp\/v2\/pages\/5408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeffparadiso.com\/workportfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jeffparadiso.com\/workportfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jeffparadiso.com\/workportfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jeffparadiso.com\/workportfolio\/wp-json\/wp\/v2\/comments?post=5408"}],"version-history":[{"count":10,"href":"https:\/\/jeffparadiso.com\/workportfolio\/wp-json\/wp\/v2\/pages\/5408\/revisions"}],"predecessor-version":[{"id":6245,"href":"https:\/\/jeffparadiso.com\/workportfolio\/wp-json\/wp\/v2\/pages\/5408\/revisions\/6245"}],"wp:attachment":[{"href":"https:\/\/jeffparadiso.com\/workportfolio\/wp-json\/wp\/v2\/media?parent=5408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}